On Tour: March 2018 | Big Sonia | Leah Warshawski
BIG SONIA Hits The Road To Make a BIG Impact
Over the last few years I’ve watched it become harder and harder for filmmakers to bring their films to remote audiences. The trend now seems to be towards an “ala carte” approach for hybrid distribution and niche audiences, and a more grass-roots approach to make sure you can reach the most people and have broad and meaningful impact. The On Screen/In Person tour is one of those rare and unique opportunities for filmmakers that allows you to make lasting contacts and engage with audiences in small communities. It fuels all other avenues of distribution and reminds you over and over how there’s no substitute for showing up in person and shaking someone’s hand. It validates the creative journey and makes you feel like the “rollercoaster” of making a film was worth the ride! The tour is inspiring, exhausting and emotional at the same time. Having done a few film tours in the past on my own I was so grateful that my co-director and husband Todd Soliday was able to meet me halfway through to share some of the driving and participate in a few Q/A’s. This was a memorable and fantastic few weeks on the road and I do believe we were able to spread the #SoniaEffect as much as possible!
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First stop was Atlas Performing Arts Center in Washington DC where Doug and his team gave me a tour of the historic venue and then proceeded to run a first class event. Oddly, 75% of the audience had either met Sonia at some point in their lives or knew members of my family, which was comforting on the first screening of the tour. Councilwoman Heather Hall from Kansas City happened to be in town and came to say hi right before the show started – she is solely responsible for initiating “Big Sonia Day” in KC and it was a joy to celebrate with her in DC.
Next I drove to the Wayne Theater in Waynesboro, VA where Tracy and her team put together a panel after the film and encouraged community members to “pay what you want” to attend. It was a very special evening in a beautiful small-town theater that has become a hub of activity. Our panel included a Rabbi from Charlottesville and a second generation Holocaust survivor and we were able to have an engaging and relevant conversation about how our film relates to current themes and social justice issues. I was honored that Tracy took the time to find panel members who made the entire evening more special.
Off to Wilmington, DE and the home of most of the banks in the US, thanks to banking regulations and taxes. Despite the empty streets on a Sunday, when we walked into The Queen at noon it felt like we were in a nightclub and the techno music was pumping. We were suddenly flanked by two drag queens and learned quickly that it was “Drag Queen Brunch” on the third floor, right below our screening room! It definitely made the day fun, and everyone who came to the screening didn’t seem to mind that we were competing with the brunch. This is emblematic of how these film tours go and why we love them so much – you just never know what will happen when you show up and a Drag Queen Brunch is a first for us!
Unfortunately our next two screenings at Annenberg Center for the Performing Arts in Philadelphia and Millersville University of Pennsylvania in Lancaster, PA were cancelled due to the snow storm and we were stuck in Philly for a few days. Ukulele practice and bad reality TV are a great way to wait out the storm. Lancaster scheduled a Skype Q/A for another time so we were still able to show the film.
We felt lucky to be able to try a few farm-to-table restaurants all over the east coast and highly recommend eating at Judy’s in Reading, PA if you’re ever passing through! Reading Area Community College was another impactful screening with a panel that included a history teacher from the college and local community leaders. We talked about why Holocaust history matters now and was inspired to learn that the teacher has a lot of hope for the future based on the engagement of her students. Only 9 states mandate Holocaust education in middle schools and high schools and this was a big topic of our panel discussion as well.
Next stop on the tour was BlackRock Center for the Arts in Germantown, MD where we filled every seat in the room and saw some friends of the project from Kansas City. We met a few second-generation survivors who were grateful that they could relate BIG SONIA to their own lives. This screening happened to be the same day as the March For Our Lives and we talked at length about our current events and the rise in hate-crimes over the last few years. We almost drove to DC in the morning to join the March but we would not have made it back in time – so in a way the screening was our way of doing something positive and making an impact in people’s lives where we can, in our own small way.
On the way to our next event we drove through Amish country on a Sunday amidst horse-and-buggy drivers and women riding bikes home from the market. It’s a side of America that most people don’t get to see and felt like we had landed on another planet. Thanks to our friends at Wild For Salmon, we ate at a delicious farm-to-table restaurant in Bloomsburg, PA before our screening at Bloomsburg University – highly recommend The Blind Pig where all of the food is sourced from local producers. We were a little worried about filling the enormous 1800-seat theater but 15 minutes before the show we had a line out the door or high-school and college students who had come for extra credit! A big part of our audience for the film is 7th graders and above, so we’re always thrilled when students come to the film. It warmed our hearts to see so many people and we hope the teachers will send some of the student’s thoughts or papers.
Montgomery County Community College in Blue Bell, PA was our final – and most lively – screening on the tour. It was fitting that this was the last show and Brent and Iain went out of their way to take care of us. Thanks to the local Hadassah chapter we had a full house and a local Holocaust survivor, Rita, joined our panel discussion. Things got lively when people mentioned “Poland” and the current state of politics there, which is a debate we aren’t prepared to have because we have never been to Poland. Thankfully, the Hadassah team is used to these kinds of debates and it’s a testament to the tense climate in our world right now. Brent was so kind and gracious and we certainly hope that our paths cross again in the near future.
– Leah Warshawski
Director, BIG SONIA